Explore exposure to gain visibility

May 1st, 2019  |  Laurie Hawkins

In today’s fast-moving business world, being strategic about your presence, both in-person and online, is crucial to the success of your business. With a sea of noise and content cluttering, finding ways to stand out and gain attention are extremely important. It’s not enough for your business to offer high-quality products or excellent services, people first have to know that your business exists. It’s essential to find ways to get noticed. How do you cut through the mess and grab the attention of your ideal customers? Here are some insights and ideas to move you towards greater visibility in your market and elevate your presence on social media to gain attention.


Focus on the right channels.

A common mistake that many business owners and entrepreneurs make is to go after so many different markets that they don’t gain traction and a position of uniqueness in any market. Targeting too many channels can be time-consuming and a drain on your resources. The key is to select the channels based on the type of customer you are seeking to attract.


Narrow your unique customer avatar.

Quality connections are more important than quality. Your goal is to have your message reach the right people, with purpose and precision. Some social media channels allow you to restrict your target audience on the basis of demographics and other factors while posting content. You want to create deep and meaningful engagement.


Connect with influencers. 

Influencers are those individuals who have massive followings and relevancy on social media. They can be industry leaders, managers, mentors, popular bloggers, analysts, trendsetters, and high-profile thinkers. Tagging an influencer in your post can be vital in helping your content receive the attention it deserves. This enhances your content’s credibility, visibility, and ultimately drives more customers to your bottom line.


Create quality content.

With so much content available immediately, finding ways to connect with your ideal customer has become a necessity to success. Find ways to show your personality, be relevant and real, provide actionable insights and consistent connection. Curate information in a way that appeals to the heart and minds of your audience.


Make thought leadership a team sport.

Encourage and empower subject matter experts in your network to create content that can be shared via your online blog or socials. In addition, get the most bang for your buck with every content piece you write — turn a contributed article into a company blog post, break up quotes and visuals to share on social and expand on messaging for curated sites like LinkedIn. Repurpose everything.



Choose to attract your audience with purpose so that you can speak their language, create connection and build clarity. What shifts can you create to gain visibility for your business? How can you more effectively reach your unique customer avatar?