Become a Catalyst of Connection

Become a Catalyst of Connection

Become a Catalyst of Connection

May 15th, 2019  |  Laurie Hawkins

Connecting is about your ability to engage in a way that leads to trust, belief, joy…it’s this physiological shift that occurs when people feel like they are heard, understood and cared for. You want to connect in a way that you create a reputation and are memorable. It’s not just who you know, it’s who knows you!

Growing up in a small community, it took me decades to realize the true meaning of connection. Not because I didn’t understand it, because it was such an innate part of our upbringing and surrounding, that I didn’t recognize the uniqueness, importance and power of it. It was truly just how we lived. From the connection of neighbours to knowing almost everyone that you went to school with and their families to the organizations you belonged to –sports, guides, clubs etc. Everything was so inter-twined.

I love the conversation around 6 degrees of separation – where I come from, there are no degrees of separation…well maybe 1.

In fact, last week, I attended an event in the community where I grew up. In large cities, it can be a challenge to get people to attend events. The event that I attended was a rotary event, an annual fundraising event called rural- urban, where the town and rural people come together once a year to raise money for community needs. My father is a Rotarian and supports the organization of this event. I don’t live in this town anymore and there were approximately 500 people at the event. It could be a case study on connection.

As I walked in, I immediately heard my name and received hugs. I could not walk a foot, without another hug and called by name, asking me how I was, how my children were. I was able to take my 22-year old daughter with me and everyone called her by name and knew exactly what was happening in her life. It felt like a caring family of 500 people.

Like the Cheers song, “where everybody knows your name.” What a remarkable feeling. Of course, knowing that I would be having a conversation around connection today, I was hyper aware of what was happening around.

So many people today have this ongoing dialogue about being RICH. Everyone wants to be RICH. Growing up, my Dad had this consistent monologue about money…he would say that being rich had nothing to do with money. In fact, his definition of being rich to us was about creating connection – that true wealth came from the relationship you built…ultimately that would lead to success, fulfillment and financial wealth. Being at this event was an excellent example of that.

I left feeling so rich…fulfilled with true connection.

Do you have a little black book?

I’ve have always believed that every human interaction that I have is planting a seed towards something. Perhaps the seed isn’t for today and will grow years from now. You truly never know why people come across your path. It all becomes part of your little black book.

I don’t have a little black book…mine is red for sure. The principle is there though. It’s not just about number of connections though, it’s about the quality of those connections. Who could you call on? What reputation have you built? What would people say about you if someone referred you?

Five C’s for Building Connection

Curiosity: Asking questions, being genuinely interested in others dreams, challenges, problems, desires…stamp that says “tell me your story”. People love to talk about themselves, people love for someone else to listen and care.

Confidence: Your self image…everything about how you show up, projects an impression upon others. What is the image you have of yourself? What kind of image do you think you project? What is the lasting impression that you are leaving?

Consistency: Showing up and being prepared is 90% of success. Start something and then quit before you know if the results are there. 3 feet from gold. Showing up and staying in touch. Weekly newsletter, daily blog…follow a routine!

Curation: In today’s busy world, people are overwhelmed with communication. Do you always provide as much value as possible? One of the ways to do this is sort through the noise and curate value for others.

Communication: The belief that it has happened. Excellent communication is a cornerstone of Connection. Connecting is about engaging in a powerful way that requires your message to be delivered in a meaningful way. Is your message compelling?


Take some time to reflect on how you can build more curiosity, confidence, consistency, curation and communication to build deeper connection.

S – Savvy

O- Often outspoken

A – Achievement driven

R – Real women

“The SOAR group is an amazing group of entrepreneurs that has expanded my circles of influence, introduced me to new ways of thinking, provided me with greater insight and understanding of marketing, branding, and communication, not only for my business but it has also overflowed into my personal life. I learn something new every time I attend the meetings.”

— Joanna

“I had been searching for a group of entrepreneur women who focused on growth in business but treated soul growth with equal respect.

Soar is all of this along with deep connections, friendships and unconditional support.

These women are in the arena! And kicking ass at business!

I’m so grateful my journey has lead me to this group. I wouldn’t be where I am today without them.”

— Angela

“What would a generous person with a lot of knowledge, skills, great soul & heart do to help and support others? As Laurie did, she would create a community where influential women leaders could share, support, grow and encourage each other.  She generously shared her knowledge and experiences that came from her strong corporate and entrepreneurial background.  Our community grows every day. We create meaningful connections in SOAR.  Laurie is such an inspiration for all of us. Every time I connect with the community, I gain valuable ideas, and information. It is so much more than that though; I have a feeling of fulfillment because I belong to this incredible community of powerful women that are lead and coached by a strong visionary leader, Laurie. Thank you, Laurie, for creating this fantastic group and sharing your experience, knowledge, soul and inspiration with us.”

— Nurdan

“The SOAR Experience community has been a true blessing. I’ve had the opportunity to rub shoulders with women of all ages and stages of life who are taking bold steps in their businesses and communities. The live symposiums have been especially powerful as we share our struggles and celebrate successes. Laurie brings new teachings each month, facilitates conversation and encourages growth. This is not your average community of women. We are a tribe. Loving, learning and doing life together. I am grateful to be a part of something so special!”

— Kate